Consistent Cashflow – keep the pipeline full
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One of the difficult aspects of running a business (especially a service based one) is keeping cash flow consistent. Many early entrepreneurs make the mistake of only focusing on the one or two projects they have going on at the time, only to be left with out any upcoming projects when they finish with them.
What most business owners will discover is that on average the time you first make contact with a prospect to the time you begin the project and receive a down payment is at least two – three weeks if not longer. The unfortunate truth is that you always need to be looking for that next project, as chances are by the time your prospect is willing to move forward you will be just finishing up your last project anyways.
So despite having a full plate always keep the hunt for new work on your mind. This could be done through networking events, advertising, asking current clients for referral, putting on your own networking event/seminar/etc
Keep in mind that sometimes you will run across the client that wants to get moving right away, so it is a good idea to have a network of freelancers and interns that you can spread workload to while you finish up current projects.
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