If you don’t know Seth, you should start reading his books. One of his latest books, The Dip talks about the importance of sticking it out so that you can become the best in the world. His proves the point, the iPhone faced many follies or “dips” as Seth would say, in which it would have been much easier to say “forget it.” However the folks at Apple stuck it out, got through the troubles and the dips and produced the best cellular phone in the world today.

Inspiring.

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Tags: author, marketing, seth godin, the dip